Netflix yesterday announced that its viewers watched over 1 billion hours of video over the course of June, which comes down to about an hour of video per subscriber per day. At the time I wrote about it, I pointed out that chances are, each hour of Netflix viewing means one less hour being watched of regular old live TV. BTIG analyst Richard Greenfield extrapolated that data and declared Netflix the "most viewed cable network on television." (Free registration required) It's an imperfect comparison for a number of reasons, in part due to the number of accounts that Netflix subscribers share per household. But it's indicative of the shift in attention that's occurring, as viewers begin to watch less broadcast and cable television, and move toward on-demand shows that are streamed online.
Thursday, July 5, 2012
Over 1 Billion (Hours) Served: Netflix, Big Cable, And The Innovator?s Dilemma
Netflix yesterday announced that its viewers watched over 1 billion hours of video over the course of June, which comes down to about an hour of video per subscriber per day. At the time I wrote about it, I pointed out that chances are, each hour of Netflix viewing means one less hour being watched of regular old live TV. BTIG analyst Richard Greenfield extrapolated that data and declared Netflix the "most viewed cable network on television." (Free registration required) It's an imperfect comparison for a number of reasons, in part due to the number of accounts that Netflix subscribers share per household. But it's indicative of the shift in attention that's occurring, as viewers begin to watch less broadcast and cable television, and move toward on-demand shows that are streamed online.
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