Editor?s Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. A reader recently asked me a pointed question: "I've read your work on creating user habits. It's all well and good for getting people to do things, like using an app on their iPhone, but I've got a bigger problem. How do I get people to do things they don't want to do?"
Sunday, December 2, 2012
Ways To Get People To Do Things They Don?t Want To Do
Editor?s Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. A reader recently asked me a pointed question: "I've read your work on creating user habits. It's all well and good for getting people to do things, like using an app on their iPhone, but I've got a bigger problem. How do I get people to do things they don't want to do?"
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