Angry Birds has become such a mobile institution, and its maker, Rovio, has gone so far in its extension of that brand -- toys, books, t-shirts, cereal, theme parks, and more games�-- that this morning's invitation to a launch of Rovio's first ever book app came as something of a surprise. But it's true: despite all the work Rovio has put into spinning out its wildly successful mobile game about catapulting birds onto structures made by pigs, the company has never produced an official book app.
Thursday, October 4, 2012
Rovio Flies Into Frankfurt To Unveil Its First Book App: Expect Lots Of Pigs, Maybe An Angry Bird Or Two
Angry Birds has become such a mobile institution, and its maker, Rovio, has gone so far in its extension of that brand -- toys, books, t-shirts, cereal, theme parks, and more games�-- that this morning's invitation to a launch of Rovio's first ever book app came as something of a surprise. But it's true: despite all the work Rovio has put into spinning out its wildly successful mobile game about catapulting birds onto structures made by pigs, the company has never produced an official book app.
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